Louise Towler

Louise has been building websites for twenty years and enjoys helping clients make the most of their online web presence.

Louise Towler

As Managing Director, Louise is responsible for our strategy and new business

When it comes to website design and development, Louise’s passion and enthusiasm for delivering a great online experience for our clients knows no bounds.

It all started in 2003 when Louise, armed with a 1st class degree in Mathematics and a career in Software Development and Quality Assurance, started developing websites for clients from her home office, and ‘LT Consulting’ was born. In 2016, with an ever-growing team and a breadth of services, the agency rebranded to Indigo Tree with a clear vision and values to steer us towards future growth.

 Louise has been recognised as a Women In Innovation award winner. She has also completed The Help to Grow course at Brunel Business School, the Service Innovation Practitioner Course at the Royal College of Art, and spoke at Brighton SEO in April 2022 about WordPress and Core Web Vitals.

Louise is at her happiest in front of a screen and her idea of a break is attending a WordCamp and meeting up with friends to discuss the latest digital trends and technology. For the past couple of years Louise has also been working on the new WordPress carbon footprint measurement Kanoppi.

Say hello via email, or on LinkedIn, on Twitter,

Insights from Louise

Laptop with logo for Google Analytics

Google have some helpful resources to help marketing managers and business owners understand this new way of looking at the analytics and visitor traffic on their website.

Opening slide for digital sustainability

Louise spoke at WordCamp Europe in June about digital sustainabilty. Her talk covered why it important to start thinking about digital sustainability now.

Google search trends

We always enjoy looking at the reports on what has been most searched on Google, and they have published a great summary for 2022.

Word on the Street podcast

Our Managing Director, Louise Towler was invited onto the Word On The Street podcast, talking to Katie Street about running an agency and raising finding from grants and awards.

Core Web Vitals

Core Web Vitals are designed to measure the speed and visitor experience of your website. to help with your SEO and user experience.

Women In Innovation Award

Our Managing Director, Louise Towler has been named one of top female game-changing innovators and business leaders in UK, with a national award win.

Corporate Partner Networking

We are hosting the next Corporate Partner Network event on Tuesday 8th March.

A screenshot of the lost password page on a WordPress website made by Indigo Tree

WordPress provides a quick way to reset your WordPress password without any technical assistance.

customer values

When we talk to our clients about their websites, they are often very clear on what services they offer, but this is different from the value they provide to their […]

Help to Grow - Business Model Canvas

I am now half-way through a ‘Help to Grow’ Management Programme which has given me some great ideas on how we can innovate and improve on what we do at […]

How COVID-19 Has Changed The Need For Website Accessibility

Whether we were prepared or not, COVID-19 pushed us all into an online world, relying heavily on the internet to work from home, socialise, and entertain ourselves. So now even […]

Team Indigo went Yellow for the day on Friday 25th June in Support of GO Yellow for DENS week. We met virtually for a cuppa sporting our ‘something’ yellow – […]

remote working survival kit bags

The Indigo Team have adapted really well to working remotely.  To help us manage in these unusual circumstances, every team member received a Remote Working Survival Kit this week kindly put together by our Office Manager, Kerry.

Last week was an exciting one for Indigo Tree as we finally moved to our new office! Our amazing team is expanding and we needed a bigger space to work […]

Thanks to our hosts at Dacorum Borough Council for a lovely afternoon of celebrating with our fellow winners at the Dacorum Business Heroes Awards.  We are very proud to have […]

In March 2019, Louise delivered a 10 minute lightening talk about how to build a fast WordPress website at the WordPress London Meetup. Towards the end of 2018 we were […]

We are delighted to announce that we’ve won a Dacorum Business Heroes Award within the category of Employment Hero. We were nominated for this award based on a range of […]

Louise attended the TechKnowDay Conference on Saturday 9th March, a conference for Women interested in Technology, timed to celebrate International Women’s Day.

We ran a Workshop at WordCamp Brighton 2018 about how to use the WordPress REST API and Gatsby.js to build a static website.

Louise gave a ten minute lightening talk at the WordPress London WPLDN meetup on 28th June, on ways to improve website speed.  So here are the top tips and slides […]

support executive

Our latest vacancy is for a support executive

We’ve been working with WordPress for years, and consequently we’ve been spoilt by the number of plugins available to WordPress developers. One of the more popular plugins, and one that […]

The new General Data Protection Regulation, known as GDPR will become enforceable from 25th May 2018.  This regulation dictates the procedures for the control of personal data and the consequences […]

On Tuesday 17th October we hosted a pop-up networking event for the Berkhamsted Chamber of Commerce.   It was well supported by Chamber members, clients and our neighbours at Audley House. […]