Our Culture and ethos

We believe that every brand deserves a great online experience

Home Our Culture


Born out of a passion for coding, and a fundamental belief that every business deserves a great website

Indigo Tree started life as LT Consulting in 2003. Borrowing its name from our founder Louise Towler, and her home as an office.

LT Consulting grew in success and expertise in bespoke website development and support. Becoming an agency in 2011, the increased resources, professional offices and services, enabled us to improve our customer service and experience.

In 2016, we rebranded to Indigo Tree Digital to reflect our growing team, and added value provided to clients through a breadth of services. With an ever-growing team of 16 and over 250 clients we continue to go from strength to strength.

We’ve built a reputation for delivering high-quality and impactful digital solutions, that are good value for money. Our clients are often telling us that we are easy and enjoyable to work with. As a result our business is largely referral based.

We are now providing a more strategic and well-rounded offering – from brand strategy, to experience led design and technology, and reporting and optimisation plans.

Whilst continuing to appeal to, and work with, our heartland of small businesses looking for a great value website solution and support plan.

Core to all of this is maintaining our fundamental principle and approach that is the essence of our brand. Integrity.


[Passionate] Integrity

We always do the right thing by our clients. Even if it isn’t what they think they need or want.

We do this by really getting to know our clients, listening to them, and being brave to challenge if we think it will get a better result. This integrity emulates itself in every touch point:

  • Our prices – we charge fair and reasonably, we offer good value for money.
  • The quality of our work – we don’t cut corners, we go the extra mile. We also see the long game for our clients and provide future proof solutions.
  • The advice we give – we are experts at what we do and honour our clients with the best technical advice, whilst also ensuring it is commercially minded and sensible.
  • Our support and maintenance – our plans are flexible to suit varying needs and budgets.
  • Our people – we are real and grounded. We keep it straightforward and easy to understand, technology is full of jargon, we have that skill of articulating the complex in a simple and clear ‘plain English’ way.
  • Our processes – we honour our commitments, our client reviews always quote our great customer service, we often go above and beyond. We are respectful, always keeping clients informed, and managing their budgets carefully.


What we do is important. How we do it is what truly sets us apart.

We always act with Integrity

We are honest, open and fair. People trust us to be true to our word.
We do the right thing, by our clients, customers and colleagues, in the right way.
We are committed, we give every project the time and attention it deserves.

We are Inclusive

We work in collaboration with our clients, colleagues and partners.
We encourage healthy debate and welcome new ideas.
What we deliver is accessible to everyone.

We are always Innovating

We are passionate about adding value, in all we think and do.
We are always looking for ways to improve how we service our clients.
Technology is part of our DNA, we are always reading and talking about it, so we stay on top of our game.

Intelligence drives quality

We are considered, we think things through, end to end start to finish.
We have substance, we know the detail.
What we do, we always do well.