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30th March 2014 in Digital Marketing

Why Use A QR Code?

Louise Towler

By Louise Towler

Why Use A QR Code?

A Quick Response (QR) code is a two-dimensional barcode that can be scanned by a camera on a smartphone and then automatically pull up websites, text, photos, videos and music.

These QR codes are a great way to point people to online resources using their smartphone.

Marketing using QR codes

Marketing material: This can include ads, fliers, brochures, programs and handouts. Cam you add a QR code to direct viewers to a particular video, send them to a Flickr photo set, encourage them to follow you on Twitter, or point them to a mobile-friendly version of your website.  If you sell a product, can you add a QR code linking to an online manual or the product specification?

About your location: Create a QR code for your Google Places Page. Use a QR code to encourage Fousquare checkins or point visitors to your Yelp profile.  Add a QR code on your business card for your LinkedIn profile or contact information.

Special offers: Create bespoke offers – and use the codes for fun.  If you have a QR code in your window, why not reward those who scan it with 10% off their purchase or a free cake? Give them something small to thank them being a customer. You can ‘hide’ the QR code offer online, on your website or Facebook page which visitors can only see when they scan the code.

Creating a QR code

There are plenty of online resources for creating QR codes.  I use qrcode.kaywa.com

Just type in the link, generate the code and copy the image to use on your marketing material (just remember to test it first).

However, one word of warning… before you create lots of QR codes, do check your website works on a small mobile screen.  Is it easy to read or does the user zoom to read the text?  Your website developer should be able to create a ‘mobile ready’ theme for your website to make it easy to access on a smartphone.

How could you use QR codes for your business?

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