Most searched on Google 2022
What searches were the most popular?
We always enjoy looking at the reports on what has been most searched on Google, and they have published a great summary for 2022.
Audio described version here: https://youtu.be/pgSBHmToq1Y
UK search trends
The most popular Google searches in the UK (in comparision to previous years) were:
- World Cup
- Queen Elizabeth
- Lateral flow test
- Mason Greenwood
- Jeffrey Dahmer
- Johnny Depp
You can view the search trends for the UK on their Year in Search 2022 page.
It is facinating to see the notable news events such as “Queen Elizabeth passing” reflected in the Google search trends plus the questions, starting with “how many ….” and “when …”.
None of our clients will be ranking for these search terms in Google! But answering questions that your customers have is a great strategy to add value and focus on their needs and interests. This can also help to boost your organic search traffic and the topic research will help you to identify keywords and phrases that you can use on your website.
Google search optimisation
If you would like advice on how to improve the technical search engine performance of your WordPress website we will be happy to undertake a full review using our tools and experience.
This can include technical advice on Core Web Vitals and speeding up your site so your WordPress website will rank better in Google search – we can help with that too!