What searches were the most popular?
We always enjoy looking at the reports on what has been most searched on Google, and they have published a great summary for 2022.
Audio described version here: https://youtu.be/pgSBHmToq1Y
UK search trends
The most popular Google searches in the UK (in comparison to previous years) were:
- Wordle
- World Cup
- Queen Elizabeth
- Ukraine
- Lateral flow test
- Mason Greenwood
- Russia
- Quordle
- Jeffrey Dahmer
- Johnny Depp
You can view the search trends for the UK on their Year in Search 2022 page.
It is fascinating to see the notable news events, such as “Queen Elizabeth’s passing,” reflected in the Google search trends, plus the questions, starting with “how many…” and “when …”.
Asking questions
None of our clients will rank for these search terms in Google. But answering questions that your customers have is a great strategy to add value and focus on their needs and interests. This can also help boost your organic search traffic, and the topic research will help you identify keywords and phrases to use on your website.
Google search optimisation
If you would like advice on how to improve the technical search engine performance of your WordPress website, we will be happy to undertake a full review using our tools and experience.
This includes technical advice on Core Web Vitals and optimising your site to improve its ranking in Google search – we can help with that too!