Screenshots from The Little Bike website

The Little Bike Company

Online retailer of children’s bicycles

The Little Bike Company increases online sales by 90% in 12 months after moving their e-shop to a WooCommerce WordPress platform.

The challenge

Based in Berkhamsted, The Little Bike Company specialises in selling good quality, lightweight bikes, cycle clothing and accessories for children. The company launched in 2012 with a website designed using a Magento platform which wasn’t responsive enough to mobile devices. With over 50% of visitors viewing the website on their phone, the site was not helping the business grow.

The solution

The company wanted a new, fully responsive website based on its brand but easier for customers to find the business, browse products and buy online.

A priority issue was optimising the site for the company’s growing number of potential customers by improving the way it worked on mobile. This became even more important as the project started, when Google changed its algorithm to penalise sites that were unresponsive to mobile devices. We needed to maintain the site’s discoverability on search engines like Google.

With this in mind, we recommended moving to a WooCommerce WordPress platform offering a fully responsive website and a system which could integrate the two main sales channels – online and retail.

The overall look and feel of the site was designed around the company’s logo and brand colour palette. It is fresh, clean and, importantly, accessible for all users. We created a new layout based around the customer journey, removing any potential barriers to a sale. Individual pages were kept attractive and uncluttered.

We continue to provide ongoing support through our Silver Care plan.

The results

In the first 12 months:

  • Conversion from visits to sale grew over 90%
  • Number of online transactions more than doubled
  • Average order value rose by 18%
  • Total revenue increased 150%
Screenshots from the Little Bike Company website
Screenshot from The Little Bike Company website
Screenshots from The Little Bike Company website

“Indigo Tree created a new iteration of our e-commerce site – successfully helping us migrate from Magento to WooCommerce. Louise and her team were diligent, inclusive and incredibly easy to work with throughout the whole process. They listened and gave both great technical and sensible business advice. The website has now been running smoothly and successfully for 12 months. The user experience is much better. Therefore, sales and conversion rates have increased dramatically. Very highly recommended.”

simon timlett | director | the Little Bike company