Neil Moran Associates
Chartered surveyors and valuers
New website with enhanced user experience (ux) helps successful surveying firm step up its lead generation
The challenge
Neil Moran Associates is a successful and growing firm of chartered surveyors and RICS registered valuers covering the home counties of Buckinghamshire, Hertfordshire, Bedfordshire, Northamptonshire and Oxfordshire.
A new marketing manager quickly identified that the firm’s website, though not old, was holding back its growth strategy.
After concluding that their current site could not give them the functionality, speed, design, accessibility and user experience they needed, the company opted for an entirely new site built exactly around its marketing aims and customer needs.
The new site needed to be future-proof with a vibrant and modern design, varied content and a host of new features including search, testimonials and, in future, Trustist customer review aggregation.
The solution
Indigo Tree created a fully-optimised WordPress website which is modern, future-proof and easy for Neil Moran’s marketing team to update.
It contains all the elements in the creative brief plus some others identified after we carried out a joint review of best-in-class competitor websites. One of the most effective features is a new interactive mobile-responsive map for the home and location page.
The site’s look and feel is based around the firm’s logo with colours re-invigorated for vibrancy and reader accessibility. New page designs and custom post types include news, testimonials, team and careers, with the creative use of imagery and textured backgrounds.
The results
Neil Moran’s new site has been received well by users and customers and within weeks was used as part of a successful pay per click advertising campaign.
Functionality and SEO has been enhanced in line with the client’s marketing objectives. Neil Moran’s team are delighted with the way forms designed around their specific needs. The forms make adding reviews and case studies much easier. Subsequently, the team has also been able to launch a monthly blog.
The website
“The new site is great. It looks current, it’s easy to navigate and the new page layout and functionality allows us to do things, like the PPC campaign, which the old website would never have done. The inclusion of the map also allows us to present the breadth of NMA’s services, without having to rely on a list. I particularly like the way testimonials are presented. I have worked with Indigo Tree for 14 years and I know I can trust them to develop something that doesn’t go out of date or have an unsupported theme.”
alison Page | marketing manager | neil moran associates
