Ad agency My Mustard’s unique award-winning website is a showcase for their creative brand, boosting visitors and sales leads.
The challenge
My Mustard is a pay-per-click marketing agency based in Hertfordshire. Their previous website wasn’t a good shop window for their business and they wanted a creative new, fast and easily-navigable WordPress site to reflect their brand and expertise. They knew exactly how their new site should look but weren’t sure how to do it without affecting their great SEO. A priority was that it had to be accessible and easy for the team to update themselves.
The solution
As specialists in online advertising, it is vital the new My Mustard website exemplifies the value they give their clients. Working closely with their in-house graphic designer and copywriter over four months, we built a site that is as creative and unique as it is informative and user-friendly. It is also maximised for sales lead conversions.
The home page was kept visually simple and free of text clutter, but with subtly moving elements as you click through to supporting pages. For example, the mouse arrow changes colours on screen. To make sure the home page worked equally well on mobile devices, we devised a solution which optimises the user experience on mobile devices without detracting from the quirky design.
For the best user experience, we created a consistent template for the inner pages, which made navigating between pages seamless.
Behind the scenes, the intuitive content management system lets the My Mustard team constantly update the site with fresh new content, streaming their Twitter feed every 15 minutes.
My Mustard is a truly unique, fast and fully optimised website and our client was delighted with the result.
We continue to provide ongoing maintenance support through one of our Silver Care plans.
The results
Gold award in the Small Business Website category of the 2017 Hertfordshire Digital Awards
70+ pages of content designed and developed within four-months
100% increase in visitors over the first 12 months
Visitors spend three times longer on the new website vs the old
Approx. 10 sales leads received per month from the online form
“For just over ten years I have been telling people how important websites are. How when you get the right content and the right message to the right audience serious magic can happen. So, when it was time to give some long overdue attention to my own website, a revolution not just a reboot was in order. Blank page stuff. Four months later I have a great website that I am hugely proud of, all thanks to the team at Indigo Tree. Louise and her team didn’t just say “yes June” they challenged me throughout the project, using their extensive technical knowledge, not inconsiderable experience and commercial savvy to help me create a really special piece of work. Mindful of SEO, cross-platform functionality and the entire user experience, Louise was respectful of the creative warmth and tone and brought to life what I had dreamt of. She and her team were productive, proactive, on time and on budget. Highly recommended.”
