151% increase in online traffic to Living Magazines’ new dynamic and socially-engaged website with automated What’s On feed using RSS.
The challenge
Heath Crawford is a family-run firm of insurance brokers and financial services experts, based in Hertfordshire. Their previous website was doing nothing to entice prospective clients to make an enquiry and didn’t generate new business opportunities. They wanted a new brand reflecting their strong company culture as well as a website which made it easy for customers to navigate and encouraged them to make an enquiry.
The solution
Living Magazines staff and users create high levels of content to keep the website current. The choice of platform was essential. We recommended WordPress. It supports social media activity, is attractive to potential online advertisers and has an intuitive user-friendly content management system.
Using Living Magazine’s new colour palette, we worked closely with their in-house graphic designer on a theme which was more energetic and appealing to younger people and with a dynamic home page.
A dedicated project manager kept the Living Magazines team updated and made sure deadlines were met. Content was managed and added to the site using a template system called Gather Content.
To make the What’s On section easier to use, we developed a simple form for event organisers to add items. An RSS feed to automatically share the events to social media.
The results
In the first six months, traffic to the new site grew by 151%
Once visitors arrived, they were also spending longer on each page
Local groups have become familiar with listing events which is also helping to increase traffic to the site
“Indigo Tree is my go-to for web development. I really like their ethos. They don’t just deliver against a budget, they provide a future-proof solution which has legs and is adaptable. Indigo’s Project Manager ensured everything ran really smoothly and this made a huge difference to how quickly the project moved forward.”
Alison page | owner & publishing director | living magazines
