SEO-optimisation and rich website content grows organic traffic and client enquiries for insurance broker Heath Crawford.
The challenge
Heath Crawford is a family-run firm of insurance brokers and financial services experts, based in Hertfordshire. Their previous website was doing nothing to entice prospective clients to make an enquiry and didn’t generate new business opportunities. They wanted a new brand reflecting their strong company culture as well as a website which made it easy for customers to navigate and encouraged them to make an enquiry.
The solution
The team at Heath Crawford had really done their homework. Having benchmarked against competitor sites, they knew exactly how they wanted their new website to work, right down to what should be in the drop-down menus. We worked closely with their PPC ad agency to design a fully optimised site map with high content value landing pages.
For the SEO strategy to be successful, the website had to be compliant with Google standards. That means it needed to be well built, with quick loading, optimised for multiple devices and all pages correctly coded and tagged. The ad agency supplied keyword rich content and images. They identified the most-searched policies, for which individual pages were designed. Together, we designed and developed over 100 pages of content.
When it came to the website itself, simplicity was key. Branding and company culture was an important part of the process. Using the brand colour palette, our graphic designer came up with a range of new design options for the logo which could be applied to the new website, signage and company stationery.
An ongoing monthly care plan guarantees maintenance support and covers updates to the site.
The results
10-fold increase in ranking keywords
99% increase in organic traffic in the first two months after launch, with more client enquiries as the site climbs the Google rankings
“We were looking to overhaul our entire branding and website so went out to tender and spoke to various different companies towards the end of Q2 2017. We had a good idea of what we wanted but needed the experts to point us in the right direction. After speaking with three different companies and receiving some ludicrous quotes we were introduced to Indigo Tree.
“From the moment we had our initial conversation with Louise and her team, we realised that Indigo Tree were going to be the agency for us. They completely understood what we were trying to do and showed us previous work that they had done.
“I remember speaking to their designer Jo, and her saying to me, ‘I’m going to send you a lot of designs to look at and when you see the one you will just know!’ We saw a lot of designs but when the artwork for the new logo came over, we just knew!
“Indigo delivered on all their promises and when they provided deadlines of when to expect work by, sure enough it was delivered on time and more importantly on budget! We are so pleased with the new site and logo and we can’t thank Louise and her team enough for the work that they did.”
